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ACADEMY

Training, Workshops and Certifications

This business area was born with the aim of providing companies and professionals with more knowledge and training in the area of ​​fairs and events.

We developed several workshops for the MICE area, as well as created training programs "on demand" for companies and institutions with the aim of preparing teams and employees in order to acquire the necessary tools to maximize their participation in fairs.

 

Aimed at fair and event organizers, we are responsible for CEM Certification, a program developed by the IAEE - International Association of Exhibitions and Events, which enables professionals in the fair and event industry to obtain, in the first place, more knowledge on how to develop their activity and second, to provide them with the only internationally recognized Exhibition Management certification.

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Formação empresas

NewEvents is the ideal partner to help optimize fairs and events, as well as to promote your international organization in constant search of new business opportunities.

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  • Strategic consultancy in fair organization

  • PEOF - Strategic Program for the Organization of Fairs

  • Development and creation of New Exhibitions

  • Consulting in organizing Events in the MI “Meeting Industry” area

  • Budget and supplier management consultancy

  • Research and negotiation with potential Fair organizers

  • Show Development and Project Manangement

  • Consulting in Operations, Production and Logistics for Fairs and Events

  • Exhibition SWOT Analysis

  • Site Inspection and Selection

  • Implementation of training programs for marketing and commercial teams

  • Conducting S urveys and Statistical Analysis of Exhibitors and Visitors

  • Event Clipping

  • Communication , Marketing and Press Advisory

  • Development and implementation of media plans to promote events

  • Control and monitoring of contracted means

  • Management and Development of “Hosted Buyers” programs

  • E-Marketing Campaigns

  • Development of Trade Show Internationalization Programs

  • Technical assistance in the construction / expansion / renovation of new and current Fair parks

  • Crisis and Security Management at Events

  • Venue Development

TRAINING FOR COMPANIES PARTICIPATING IN FAIRS

Formação Organizadores

NewEvents is the ideal partner to help optimize fairs and events, as well as to promote your international organization in constant search of new business opportunities.

​

  • Strategic consultancy in fair organization

  • PEOF - Strategic Program for the Organization of Fairs

  • Development and creation of New Exhibitions

  • Consulting in organizing Events in the MI “Meeting Industry” area

  • Budget and supplier management consultancy

  • Research and negotiation with potential Fair organizers

  • Show Development and Project Manangement

  • Consulting in Operations, Production and Logistics for Fairs and Events

  • Exhibition SWOT Analysis

  • Site Inspection and Selection

  • Implementation of training programs for marketing and commercial teams

  • Conducting S urveys and Statistical Analysis of Exhibitors and Visitors

  • Event Clipping

  • Communication , Marketing and Press Advisory

  • Development and implementation of media plans to promote events

  • Control and monitoring of contracted means

  • Management and Development of “Hosted Buyers” programs

  • E-Marketing Campaigns

  • Development of Trade Show Internationalization Programs

  • Technical assistance in the construction / expansion / renovation of new and current Fair parks

  • Crisis and Security Management at Events

  • Venue Development

TRAINING FOR FAIRS AND EVENTS ORGANIZERS

Certificações

CERTIFICATIONS

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Certification Programs​

NewEvents is the ideal partner to help optimize fairs and events, as well as to promote your international organization in constant search of new business opportunities.

​

  • Strategic consultancy in fair organization

  • PEOF - Strategic Program for the Organization of Fairs

  • Development and creation of New Exhibitions

  • Consulting in organizing Events in the MI “Meeting Industry” area

  • Budget and supplier management consultancy

  • Research and negotiation with potential Fair organizers

  • Show Development and Project Manangement

  • Consulting in Operations, Production and Logistics for Fairs and Events

  • Exhibition SWOT Analysis

  • Site Inspection and Selection

  • Implementation of training programs for marketing and commercial teams

  • Conducting S urveys and Statistical Analysis of Exhibitors and Visitors

  • Event Clipping

  • Communication , Marketing and Press Advisory

  • Development and implementation of media plans to promote events

  • Control and monitoring of contracted means

  • Management and Development of “Hosted Buyers” programs

  • E-Marketing Campaigns

  • Development of Trade Show Internationalization Programs

  • Technical assistance in the construction / expansion / renovation of new and current Fair parks

  • Crisis and Security Management at Events

  • Venue Development

CEF - Certificación en Experto Ferial

CER - Certificación en Experto de Reuniones

COF - Certificação em Organização de Feiras

Próximas formações

Upcoming Formations

Aware of the commercial needs of fairs today, NewEvents Academy created and developed a consultative sales course in a practical and interactive way to offer promoters who need to increase the efficiency and productivity of their teams and thus improve their commercial results.

In the first place, this course intends to change mentalities and make people understand that we are in a time of change in which customer needs must be understood in order to be able to present adequate solutions.

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Understanding that no one buys anymore, that it is necessary to know how to sell, that promoters do not sell square meters, but rather provide business opportunities, is essential for the modern commercial to succeed and become a “Commercial Consultant”.

reunião

Course of
Sales
Advisory

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Entender que já ninguém compra, que é necessário saber vender, que os promotores não vendem metros quadrados, mas sim proporcionam oportunidades de negócio, é fundamental para que o comercial moderno tenha sucesso e se transforme num “Consultor Comercial”.

CONTENTS


In this course, your commercial team will obtain the necessary knowledge to develop an efficient and productive consultative commercial activity, focused on the relationship and trust with its participants, where we will address the following topics:

  • Understand that the fair industry  has a story.

  • Understand the needs of change and why change

  • Understand the new trends in team management

  • How to improve your efficiency and be more productive

  • Knowing how to develop a consultative business process

  • Know and put into practice the 5 elements of the sale: Prospecting / Approach; Presentation; Objections; Closure; Post-sales follow up

 

RECIPIENTS

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  • commercial directors

  • Sales Coordinators and Responsibles

  • sales managers

  • commercials

  • Marketing, Communication

  • Conditions of participation

  • Methodology

  • Trainer's Curriculum

  • Program

  • Investment

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Consultative Sales Course

Participant Evaluation

93%

of the participants indicate that their degree of satisfaction is excellent or good.

93%

of the participants consider the course as excellent or good.

86%

of the participants consider the course content as excellent or good.

86%

of the participants consider that the knowledge acquired in this course was excellent or good.

100%

of participants would recommend this course to others.

What our professionals say

Ima Lima,

Francal

“Selling is not a gift but a skill that is also acquired through experience and courses. It is necessary to recycle, add and gain new skills. I liked the analogies, the current issues, new approaches to a market that is going through a difficult time. I added a lot. Know-how and skills are acquired through experience and refresher courses with modern approaches and within the market's update. ”

Partners

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Recommended hotel

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Course of
How to Maximize Your Participation in Fairs

TIPS TO MAXIMIZE YOUR PARTICIPATION IN FAIRS

 

Boost your sales in the national and international market

The fairs are without a doubt one of the best  marketing tools that companies  have at your disposal to promote your products/services in the current market, increasing sales and consolidating your image and notoriety.

However, success depends on the planning and implementation of a correct PPF – Fair Participation Plan, defined in practice as the three fundamental steps to obtain the due return: Before, During and After.

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CONTENTS

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In this workshop we will cover the knowledge needed to develop an effective strategy and thus obtain the desired return on your investment in a fair, including:

  • Why fairs should be considered unique

  • How to set goals, SMART concept

  • How to promote your company before the fair

  • How to prepare your team for success

  • The proactive attitude during the fair

  • customer service

  • Communication, the moment of truth

  • The importance of intercultural communication 

  • Qualification of visitors, lead classification criteria

  • The Day After, how to develop a follow-up process

  • The evaluation of ROI and ROO results

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RECIPIENTS

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  • Administrators/Managers/General Directors

  • Managers

  • Marketing, Communication and Human Resources Directors

  • Commercial Directors and Responsible for Sales

  • Agencies & Responsible for the participation of brands in exhibitions

NEXT COURSE TO BE ANNOUNCED SOON
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